Geneva Watch Days takes place at the heart of the global watchmaking capital. This unique and decentralized event brings together the world’s leading luxury watch brands, offering the perfect setting to discover the latest horological creations. Unlike traditional trade shows, Geneva Watch Days stands out with its open and collaborative approach, allowing visitors to freely navigate the city and meet watchmakers directly in their showrooms, hotels, or boutiques.

For ShowCase, this event is a valuable opportunity to immerse ourselves in the world of high-end watchmaking, strengthening our network with renowned houses and discovering how technological innovations can complement watchmaking craftsmanship.